Bloomberg Adria is the first multiplatform network for business news in South East Europe. Bloomberg Adria will operate under the license of the world business leader in the sphere of media – the prestigious Bloomberg brand. More than 130 journalists, analysts, financial and other experts will publish business and financial news and analyses, in the editorial offices in Belgrade, Zagreb, Ljubjana, Skopje and Sarajevo. Bloomberg Adria will use the labour force of 2,700 journalists and analysts from Bloomberg News from 120 countries and create a news source combining local reporting with a comprehensive coverage of the economies and markets throughout the world. It will feature translated content of Bloomberg News, as well as its own reports, produced in specialized editorial offices in Belgrade, Zagreb, Ljubjana, Sarajevo and Skopje.