The series is a life story of a famous influencer Sway, a young man who grew up in an orphanage. When he was 4, he was left in front of the orphanage with a violin and a key on a red lace.
The warden of the orphanage, Branko, was like a father to little Cile, how Sway used to be called as a child. He gave him unconditional love and support. He made his best friend Dule at the orphanage and the three of them became Three musketeers.
After he turned 18, Cile left the orphanage. He and Dule decide to become influencers Sway and Yesman. Their paths soon diverge, becuse Sway, wishing to become famous, started promoting inappropriate and provocative content advocating arrogance with his new way of life. In his intention to succeed on social networks he becames the crowd’s favorite with greatest number of followers in the country. His life choice soon distance him from Branko and Dule, but he becomes, as his song lyrics say, „Self-sufficient“ indulging luxury and wealth.

Now he could have everything that money has to offer, but on its way he lost everything that money couldn’t bring him back.
Sway realizes that he is alone on the top and that all fake friends that are racing to indulge him are actually only waiting for the opportunity to take him off the throne. After he felt that, he wants to recon with them and as a result he gains a huge opponent Spinner who, a part from envying him on his success, he is angry for being rejected from Sway’s entourage.

At the moment he finds out that he suffers from the illness he had as a child, Sway becomes lonely without any friends around. He decides to withdraw from the virtual world in a spectacular way organizing a competition where the main prize will be his profile. He organizes the compatition in his house where he randomly assembles a group of young influencers with different interests. Among them is Sophie, an influenser whom Sway will have a love affair with.

While the competition is on, and the residents are having enormous fun, Sway is secretly seeing a therapist. While fighting his illness, he goes through different emotional stages and realizes that he misses Branko and Dule very much. He tries to get in touch with them, but it doesn’t go as he plans. They won’t be able to reconcile until Sway truly repents.

On the day of Sway’s birthday, by a pure coincidence, Sway comes across a reel of a young influencer Moma from Montenegro who is singing a birtday song. Sway recognizes the song as the earliest image of his childhood. He goes to the mountain, finds Moma and discovers that the key from the red lace unlocks the door of Moma’s house.